You’re working too hard on the wrong thing

Lovable, the AI website builder, just raised $200M. The CEO, Anton, built it in a weekend. On Monday, 500K people saw the demo and 35K starred the repo on GitHub.

That’s how a lot of successful startups begin: a dead-simple MVP that goes viral overnight.

I spent 3 years building in the dark. It ended up with a severe burnout.

I wish I had removed my ego and convictions from the equation and instead treated each startup as a small bet (as I do now). Out of my 26 startups, only two took off. The day I launched them, I knew instantly they would work. Product–market fit feels different.

Focusing too early turned into emotional attachment. I fell in love with the idea, not the data. I kept going, not because it was working, but because I was afraid to let go. It’s like staying in a broken relationship. You already know how it ends.

The market doesn’t care how long you’ve worked on something. It rewards momentum, not effort. In a full year, you could build one perfect app. Or twenty imperfect ones. That’s twenty dice rolls. That’s twenty times more chance to hit.

To get lucky faster, let the market tell you when it’s time to focus.

Until then, roll the dice again.

— Marc Lou

PS. You can launch your idea 100 times. I’ll show you how next week. Until then, here’s how to get your first customers.